Position and growth
Your board and your billboard should tell the same story.
If you own the revenue number and can’t say in one line why customers should choose you, GRPL fixes the position and turns it into work your team delivers.
Pass the billboard test and the investor deck test. Start with The Read.
Based in Sydney, working with clients across Australia, the UK, Europe and Asia.
Start a conversation Explore The ReadSelected organisations
Led by Matt Gudge. Previous CMO and marketing leadership experience at Healthengine, Mable and Big Red Group.
Meet GRPL ↗Who it’s for
Leaders accountable for revenue.
For leaders accountable for revenue. CEOs, GMs, heads of growth, chief growth officers and sales leads in founder-led and growth businesses up to about $100m in revenue. You know the business can grow faster, but the market, the team and the board don’t share one clear reason to choose it. Our deepest experience is in health and care, from health technology to specialist finance, and the same thinking applies wherever the position isn’t clear.
Why GRPL
A position the business can win with.
A brand agency will give you a sharper look. A large strategy firm will give you a thorough deck. GRPL gives you a position the business can win with, and stays to make it happen.
Led by a former CMO who has done the job, not advised on it. Speaks the language of the board as well as the marketing team. Commercial thinking and creative thinking in the same room, judged on outcomes, not pretty pictures. One story connecting marketing, growth, the executive team and the board.
From decks to done.
| Compared | Brand agency | Large strategy firm | GRPL |
|---|---|---|---|
| Starts with | The look and the campaign | The analysis | The commercial decision |
| Talks to | Marketing | The board | Marketing, growth, the executive team and the board |
| Leaves you with | Creative assets | A recommendation | A position and the work done |
| Led by | Creative teams | Consultants | A former CMO |
What’s possible
What it looks like
when it clicks.
A clearer position. A shared direction.
More value from what you’ve built.
01Brand and sales telling one story.
A clear reason to choose you, carried from the first impression to the sales conversation. The proposition, the proof and the people behind it all pulling in the same direction.
02Deals closing without the founder in the room.
The understanding that lives in your head becomes a story the team can tell with confidence. Your judgement shapes the business as it grows beyond you.
03Businesses opening doors for one another.
A group with a clear shared proposition, complementary offers and a practical way to connect customer relationships. Each business knows what it brings to the whole.
04A growth story that stands up to investor scrutiny.
A narrative grounded in the business: where the opportunity lies, why you can win and what needs to happen next. A case leadership can explain and defend.
Commercial decisions. Work behind them.
The thinking
that changes the work.
See how a position becomes a business story, a customer experience and a shared direction for the people delivering.
Connecting specialist lending expertise, a distinctive brand and the commercial foundations of a growing finance business.
Position, brand and growth
Helping a global health platform turn connected capabilities into a coherent position, narrative and customer experience.
Global platform positioningThe two tests
The Read.
Pass the billboard test and the investor deck test. Start with The Read.
Two questions for your business.
If you had to buy a billboard tomorrow, what would it say? If you had to write an investor deck tomorrow, what would it say? If the answers don’t match, or don’t come easily, start with The Read. In two to three weeks you get a clear position that passes both tests, the story behind it and a 90-day plan with owners. Scope and fee are fixed and agreed before work starts.
Explore The Read For leaders who need the next decision made before committing to more.When the direction is clearer
Carry the decision
into the business.
Focused engagements and ongoing strategic direction, shaped around the work your business needs.
Position & Growth
Set the position, build the story for customers, sales, investors and the board, and connect the teams and businesses that deliver it.
Explore the engagementOngoing senior directionStrategic Partnership
Ongoing senior direction from a former CMO, so the position keeps turning into work as the business grows.
Explore the engagement
Health & care. Commercial depth.
Understand the business.
Connect what
matters.
Patient and customer experiences. Professional relationships. Different buyers, partners and teams. Health and care businesses need a position that holds together across all of them.
GRPL brings experience across health platforms, care, specialist finance and the businesses that support the sector.
Strategy for health & careFrom the people we work with
Judgement that
earns its place.
“GRPL built our brand from the ground up and embedded the systems, processes and creative thinking that allowed us to lend over two billion dollars in our first two years.”
“Their ability to quickly grasp complex categories, identify our true competitive advantage, and translate it into a sharp, differentiated positioning has been invaluable.”
GRPL Thinking
A point of view.
Something to work with.
Position & growth / 4 min read
Positioning is a commercial decision.
Choosing how a business is understood starts with choosing whose business you want, what they should value and what you are prepared to deliver.
Position & growth / 4 min read
The value between your businesses.
A group can create more value when its businesses make one another more useful. The opportunity starts with a customer need, then follows the connections.
Position & growth / 4 min read
A story your team can sell.
A strong commercial story helps people understand the value, recognise the evidence and carry the conversation forward in their own words.
The next decision
Bring the question.
Let’s get into it.
A conversation with Matt Gudge about the business, the decision and whether GRPL can help. A few lines are enough to begin.
Start a conversation