Executive‑level growth leadershipWithout the Full‑Time Cost
Helping leaders grapple with growth. Sharpening strategy, positioning, and performance where it matters most
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Why Choose GRPL
Cost-Effective Leadership
Access executive-level strategic and executional capability without paying a six-figure salary. Get the expertise you need, when you need it.
Adaptable Engagement
Scale involvement up or down based on your business needs. Flexible arrangements that grow with your business.
Strategic Focus
We handle revenue growth planning while your in-house team focuses on day-to-day marketing execution.
Scalable Capacity & Capability
We provide both strategic direction and executional support to accelerate your growth trajectory.
Objective Perspective
An outsider's view that identifies opportunities and challenges assumptions to drive better results.
Our Services
Comprehensive marketing leadership, unlocking your next growth phase
Market & Customer Insights
Deep analysis of your market position and customer needs
Growth Strategy & Roadmap
Clear, actionable plans aligned with business objectives
Campaign Execution
End-to-end management and optimisation of marketing initiatives
MarTech & Analytics
Integration and optimisation of marketing technology stack
Team Development
Mentoring and capability uplift for internal teams
Creative Excellence
Elevate your creative output with executive‑level alignment and vision.
About GRPL
GRPL partners with ambitious ANZ businesses to transform marketing from a cost centre into a strategic growth engine. Our fractional CMO and Chief Growth Officer services deliver C-suite marketing leadership without the overhead of full-time executive salaries.
Founded by experienced marketing executives who've scaled businesses across healthcare, finance, technology and retail, we bring deep strategic expertise combined with hands-on execution capability.
Whether you're breaking through a growth plateau, transitioning from founder-led marketing, or building marketing capability for the next phase, GRPL provides the leadership, strategy and execution support you need to succeed.
Business Outcomes
Growth in revenue
with a tourism brand
Secured in incremental marketing investments
Reduction in wasted spend
Increase in site traffic
with stable CVR%
Increase in lead gen
B2B SaaS
Trusted by Leading Brands
Across healthcare, finance, retail and technology
What Our Clients Say
"GRPL didn't just give us a logo and a tagline, they built our market presence from the ground up. Their ability to quickly grasp complex categories, identify our true competitive advantage, and translate it into a sharp, differentiated positioning has been invaluable. They crafted a distinctive voice and visual identity, then armed us with the playbooks and tools to activate it. The result was a confident market entry, clients understood our story, partners knew what we stood for, and our team had a clear roadmap for growth."
Mark Grace
Founder, Mangrove Digital
"Matt's strategic thinking is one of his greatest assets. He designed a holistic marketing strategy that aligned with Healthengine's growth goals, bringing coherence to disparate channels, setting clear performance metrics, and ensuring every campaign delivered measurable return."
Dan Stinton
CEO, Healthengine
"GRPL built our brand from the ground up and embedded the systems, processes and creative thinking that allowed us to lend over a billion dollars in our first two years. Their fractional CMO service isn't just consultancy; they operate as part of the leadership team. Together we built a sustainable lead engine, integrated our technology stack, led a martech transformation and scaled our audience and pipeline. GRPL drives real, measurable impact."
Todd O'Reilly
Founder & CEO, MedX Finance
Fractional CMO Use Cases
Unlock Growth
Break through stagnant growth cycles, improve spend efficiency and prioritise high‑value activities that drive results
Strategic Planning
Provide executive‑level marketing thinking without a full‑time hire, empowering teams to move cohesively
Team Leadership
Foster executive‑team alignment, scale capacity and uplift internal leadership capabilities
Our Team
Matt Gudge
Founder & Chief Marketing Officer
Matt Gudge is a Chief Marketing Officer, senior marketing strategist and founder of GRPL, a consultancy built for companies ready to bridge the gap between business strategy and creative execution. With over 15 years of experience leading marketing for brands across finance, healthcare, and technology, Matt specialises in unlocking growth by aligning leadership vision, commercial priorities, and brand strategy. Known for his ability to quickly grasp complex categories and define sharp positioning, Matt helps CEOs and founders clarify their competitive advantage, build cohesive go-to-market strategies, and scale high-performing marketing functions without the overhead of a full-time executive.
Insights
Latest Thinking
15 February 2026 · 12 min read
The Complete Guide to Fractional CMO Services in Australia
The fractional CMO model has fundamentally reshaped how Australian mid-market businesses access enterprise-grade marketing leadership.
Read more →15 February 2026 · 12 min read
How Much Does a Fractional CMO Cost in Australia?
Cost is often the first question Australian businesses ask about fractional CMO services. The typical range is $5,700 to $17,000 per month.
Read more →15 February 2026 · 11 min read
Fractional CMO vs Marketing Agency: Which Is Right for Your Business?
The decision between engaging a fractional CMO and hiring a marketing agency represents one of the most consequential marketing investments.
Read more →
Ready to Transform Marketing Into a Growth Engine?
Start with a complimentary marketing health check or book a discovery call to explore how GRPL can accelerate your growth
Free, confidential, instant results
Questions? Email us at matt@grpl.com.au