Business & brand strategy for health & care
Make the
parts add up.
For CEOs and founders choosing where to grow, how to position the business and how to make its parts work together. GRPL connects the commercial decision with the brand, story and team that will deliver it.
For health, care and the businesses around them.
Based in Sydney, working with clients across Australia, the UK, Europe and Asia.
Start a conversation Explore The ReadSelected organisations
Led by Matt Gudge. Previous CMO and marketing leadership experience at Healthengine, Mable and Big Red Group.
Meet GRPL ↗What’s possible
What it looks like
when it clicks.
A clearer position. A shared direction.
More value from what you’ve built.
01Brand and sales telling one story.
A clear reason to choose you, carried from the first impression to the sales conversation. The proposition, the proof and the people behind it all pulling in the same direction.
02Deals closing without the founder in the room.
The understanding that lives in your head becomes a story the team can tell with confidence. Your judgement shapes the business as it grows beyond you.
03Businesses opening doors for one another.
A group with a clear shared proposition, complementary offers and a practical way to connect customer relationships. Each business knows what it brings to the whole.
04A growth story that stands up to investor scrutiny.
A narrative grounded in the business: where the opportunity lies, why you can win and what needs to happen next. A case leadership can explain and defend.
Commercial decisions. Work behind them.
The thinking
that changes the work.
See how a position becomes a business story, a customer experience and a shared direction for the people delivering.
Connecting specialist lending expertise, a distinctive brand and the commercial foundations of a growing finance business.
Position, brand and connected growth
Helping a global health platform turn connected capabilities into a coherent position, narrative and customer experience.
Global platform positioningA focused starting engagement
The Read.
A clear decision.
A story you can carry.
A plan you can act on.
Start with the commercial question that deserves a closer look.
Typically two to three weeks for a focused scope, The Read examines the business and recommends a direction. You leave with the reasoning, a working position and story, and a practical 90-day plan with owners.
For example: where should our businesses share a proposition, and where should they stay distinct?
Explore The Read Defined scope. Clear outputs. No ongoing commitment required.When the direction is clearer
Carry the decision
into the business.
Focused engagements and ongoing strategic direction, shaped around the work your business needs.
Position & Story
Connect commercial substance with creative expression. A position the business can deliver and a narrative that holds together from first impression to serious conversation.
Explore the engagementCommercial alignment across the businessConnected Growth
Make the connections between businesses, brands, sales, marketing and technology useful. Choose the opportunities, clarify ownership and give the work a shared direction.
Explore the engagementOngoing senior strategic directionStrategic Partnership
An agreed strategic role, a useful working rhythm and senior judgement when the decisions matter. Your people and specialist partners know what they own.
Explore the engagement
Health & care. Commercial depth.
Understand the business.
Connect what
matters.
Patient and customer experiences. Professional relationships. Different buyers, partners and teams. Health and care businesses need a position that holds together across all of them.
GRPL brings experience across health platforms, care, specialist finance and the businesses that support the sector.
Strategy for health & careFrom the people we work with
Judgement that
earns its place.
“GRPL built our brand from the ground up and embedded the systems, processes and creative thinking that allowed us to lend over two billion dollars in our first two years.”
“Their ability to quickly grasp complex categories, identify our true competitive advantage, and translate it into a sharp, differentiated positioning has been invaluable.”
GRPL Thinking
A point of view.
Something to work with.
Position & story / 4 min read
Positioning is a commercial decision.
Choosing how a business is understood starts with choosing whose business you want, what they should value and what you are prepared to deliver.
Connected growth / 4 min read
The value between your businesses.
A group can create more value when its businesses make one another more useful. The opportunity starts with a customer need, then follows the connections.
Position & story / 4 min read
A story your team can sell.
A strong commercial story helps people understand the value, recognise the evidence and carry the conversation forward in their own words.
The next decision
Bring the question.
Let’s get into it.
A conversation with Matt Gudge about the business, the decision and whether GRPL can help. A few lines are enough to begin.
Start a conversation