Thinking
The method, taught openly.
Essays on position-led growth. Nothing gated, nothing withheld. The thinking is the demo.
July 2026
Fractional was a discount. Growth isn't.
Why GRPL walked away from a category it ranked for in four cities, and what the empty corridor between a part-time hire and an enterprise program means for your next hire. Read the essay.
In the queue
The pressure-test doctrine
Why a position that has never met a buyer is an opinion, and how to spar one cheaply before you spend.
In the queue
The succession cliff
A generation of owners is heading for exit at once. What that does to multiples, and what a growth story is worth on the way out.
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The way in
Not a deck. A decision.
Reading is free. When a moment arrives, the sprint is the move.